
This is a man gone beyond religion, roads and real estate. He understands his Common Goal and Vision. He clearly understands his 'WHY' (see Simon Sinek). His purpose is clear to all. He does what he has to do.
Take note of Kevin Robert's words here on Pope Francis.
http://krconnect.blogspot.com.au/2014/02/deciphering-popularity-of-pope-francis.html
This is an example of superior brand performance. Rallying followers and 'his tribe' to a current cause, belief, action.
Most of all, it's totally inspiring and in this VUCA world we so need inspirational leaders.
Mike