
Based on a combination of the strength of the Products/Services they were selling and a buoyant economy, Selling was relatively simple.
Banjar has observed many so-called 'salespeople' who, in reality, operate more as 'order takers'. From our observations an order taker might have a good customer-service skills and represent their organisation professionally, however, they lack the ability to develop a more sophisticated understanding of their customers and struggle to develop a strategic or tactical approach to Selling.
In what is expected to be an increasingly competitive global marketplace, organisations will need to distinguish between genuine salespeople and 'order takers'.
Are there Order Takers on your Sales Team? What are you going to do about them? Learn more - get your White Paper at http://www.banjargroup.com.au/sales-shift-2020.html |