Motivational speaker Zig Ziglar died in Texas on Wednesday, aged 86. He had been suffering from pneumonia.

He wrote more than 30 books and and was well known for is corporate training and motivational speeches. 

"See you at the Top" was not only his catchphrase but also the title of his first book.

I have included here a copy of Seth Godin's blog that outlines the great inspiration Zig Ziglar was.



Thank you, Zig
My teacher Zig Ziglar died this morning. He was 86.
Thanks for teaching me how to sell and why it mattered.
Thanks for reminding me how much it mattered to care.
Thanks for telling us a fifteen-minute story about Johnny the Shoe Shine Genius, so compelling that I flew to the airport just to meet him.
Thanks for 72 hours of audiotapes, listened to so many times I wore out the cassettes twice.
Thanks for that one day we spent backstage together in Milwaukee.
Thanks for making goal setting so clear.
Thanks for elevating the art of public speaking, and making it personal, not something to be copied.
Thanks for believing in us, the people you almost never met in person, for supporting us with your voice and your stories and your enthusiasm.
Thanks for teaching so many people, people who will continue to remember you and to teach as well.
You'll be missed.

Boiler

You all know I like a good story. It's about the shared experience.

Amazingly in this tecnological age, storytelling is making a comeback. Technology is allowing us to share stories in so many ways: video, audio, mp3, pintrest, youtube, animoto etc etc etc.

In business, storytelling is keeping customers engaged. Interested in our company, our products, our services, our developments. The power of this connection lays in the customer seeking out more about us!

When it comes to brands and marketing, the application of story now needs to go beyond the traditional and ubiquitous tool of brand story; rather, it’s about engaging consumers in a brand’s stories and using the construct of stories and storytelling to create powerful connections. While the transition to digital media drove a focus toward content, today with ever more social tools and communication media, there’s a need for cohesive and meaningful connections in a marketing world that is now labeled “always on,” demanding more of brand communication. This is where story comes into play.

Kathy Oneto is vice president of brand strategy at Anthem Worldwide and has great insight on the subject.
"Why stories? It seems we’re all catching on to their effectiveness in connecting with people. When information is communicated in story form, we seem to remember it better and be affected by it more deeply. Brands are telling these stories across a number of different mediums--from packaging to video to visual and verbal content." Some tips on storytelling can be found from research consultancy Latitude, which recently released part one of its study, “The Future of Storytelling,” which identifies trends and audience attitudes about content. The tips Latitude provides on telling stories are the following:

1. IMMERSION  - Create an immersive experience through content that is delivered in multi-media and that is multi-sensory;
2. INTERACTIVITY  - Allow the consumer to become a part of it;
3. INTEGRATION  - Ensure there is coherence across the many touchpoints; and
4. IMPACT  - Make it lead to action
"Again, the difference today for marketers is twofold--storytelling is not an internal exercise alone; rather, it is an exercise that should engage the consumer. Brand stories need to now live day to day with the engagement of consumers to create strong, long-lasting bonds across all touchpoints, from packaging to video to visual and verbal content. Such a requirement transforms how marketers need to think about their role. It becomes less about directing and more about curating a brand and consumer journey."
Read Kathy's article and share your thoughts on how you might employ a story to ignite interest in your business, product or service.

Boiler

I was reminded this week of a program I ran in Ballarat several years ago. With a Mindshop colleague we ran a Mindshop Excellence program with a group of senior high school students.
   
What we experienced was nothing short of amazing and a reminder that anything is possible if you give someone a chance. Here are my colleagues recollections....

"…. I witnessed the most amazing person at our last program in Ballarat. Mike Boyle and I arrived on Monday to tackle 4 groups in the one training session. Nothing special here except one of the students was a 15 year old girl. She was profoundly deaf and unable to communicate verbally. I was terrified – how can you possibly train someone with this challenge in just a few hours, in a boisterous group, without setting her up to fail. I wanted to go home but being afraid of the Boiler did not. Well picture the scene. Here we are promising these kids that they have the talent to do anything, given the chance, and all they need is belief in themselves and a few tools.  The student had a signing translator who tried hard to keep up with the Boiler and me, always a challenge as we had a room full of evolving young adults.  

Mike and I watched this girl participate in the group dynamics and we both came to the same conclusion. She was a born leader. She just could not hear or speak.  This student neither needed, wanted nor would accept any special treatment. So with my usual stern face I announced to the group that everyone would be presenting on Friday, no notes, the usual drill.  This always gets their attention. That was it for me. I made a quick visit on Tuesday morning and then did not see the group again until Friday morning for presentation practice. An added challenge was that the group had been told by a much nicer person than me, that they could present with notes. I said no way to this and told them to get up and practice. I was really worried about how to include her – their problem of course, not mine. But what would I do if they had not included her?  I was hoping that she would be changing slides, holding up a chart, pointing to something.  Well they lined up and began. Looked good as each got up to present. Then she stood up and presented. Sign language in front of PowerPoint slides. I have never seen such passion, excitement and enthusiasm in a presentation. She got her message across better than any of the speaking speakers.  She knew the tools, presented insightful comments and passionately made forceful points, all with her hands and body language. 

She was the best presenter of the group. Mindshop Excellence had given this girl the chance to show the world, in this case a room full of senior executives, what she could do given a chance.  There was only one problem. Her signing translator was repeating what she was signing “saying” in a monotone. The practice round was stopped and the translator charged with expressing the passion and the excitement, not just the words. I found coaching the translator was a lot more difficult than the young presenters. Signers “don’t do the passion”.  However after a little persuasion she came good and at the final presentation I was not the only person who had a tear in their eye. The student was magnificent. Her mother came to me crying and begged me to thank Mindshop for giving her daughter the chance to be what she can be. 

I wonder how many other 'overlooked stars' there are in your part of the world, young adults full of talent that may never be realised unless someone gives them a chance. Life is short. There really is more to life than the next dollar. Your VTO could change someone’s life forever. Maybe even yours."

http://www.mindshopexcellence.com/