To Sell is Human by Daniel H. Pink - Explore the power of selling in our lives.
SPIN Selling by Neil Rackham - A book I revisit year in, year out. There is always something to pick up on to improve sales performance effectiveness.
Sales Cats V2 by Mike Boyle - Yes gratuitous self promotion I know, but version 2 has a significant change. Can you pick it out? It may make a difference in your salesmanship!
Good to Great by Jim Collins - Haven't got the time to spend investigating what you company needs to become a great one? This book has done all the research and discovered the distinguishing characteristics that cause a company to go from good to great!
Outliers by Malcolm Gladwell - What makes high achievers different? Gladwell brilliantly explores why your personal upbringing and where you are from play such an important part in your success.
Switch by Chip and Dan Heath - How to we balance the rational mind with the emotional mind to achieve change in our business and personal lives? In this book we learn why and how!
Tested Sentences that Sell by Elmer Wheeler - A classic read for any salesmaker. Learn how to uncover the most persuasive benefits in everything you sell. As Wheeler says, "learn to sell the bubbles not the wine"!
Let me know of any great reads you have discovered this year. I can add it to my holiday reading list!