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Check out this brilliant video created by Ogilvy as part of a campaign to find the World's Greatest Salesperson.
Maybe it's time, ladies and gents, to start paying closer attention to the creative wisdom of the younger generation. A loud applause please for having a detailed plan – backed up with 'the stats', keeping the issue simple and to-the-point, being pro-active and using enormous creativity to land the deal.
Do you see the possibilities in that?