In his book, and during his wonderful speech, he made comment many times that we live in such unpredictable, volatile, complex and uncertain times. For that reason, being pricelessto our customers is the key to success in the future.
The currency of the future will be the "unreasonable power of CREATIVITY."
A Tip. Start every meeting with an ideas session. Who knows? The next sticky note could be there waiting.
Stand in a Mac store and watch innovation, branding and experiential selling at its best. They have created an emotional connection – a thirst – for their amazing gear. How thirsty are customers for your goods?
We must create inspiration for our people through tenacious innovation, creative ideas and encouraging leadership.
Martin Luther King did not stand in Washington and say " I have a......mission statement". He said "I have a dream". Without Facebook or the internet, over 200,000 people heard him that day. And his voice still resonates throughout the world. Now that's inspiring!
How will you inspire your people, your customers and your kids?